Generating leads is a crucial skill for agents to master, especially for newer agents. It can be challenging to create the relationships needed to generate leads or to find cost-effective ways to do so.
Here are some general tips to help new agents improve their lead-generation skills:
Reach out to your existing sphere of influence, including friends, family, and former colleagues and classmates. Leverage these existing relationships. Let them know you’re in a new career and highlight your specific market and area of focus and expertise. This plants the seed that you’re a ready, willing, and eager real estate expert they now have in their network 1.
Maximize your social media profiles: Social media platforms are a must for generating leads. Make sure your profiles are up-to-date and professional, and use them to showcase your expertise and connect with potential customers
- Create content wisely: Creating valuable content that educates and informs your audience can help establish you as an authority in your field. Consider…
- Starting a blog
- Creating videos that provide helpful tips and insights.
- Get seen with other local REALTORS by leveraging hashtags (#). Here are just a few hashtags that GAOR is developing a campaign around.
- Set up an email nurture campaign: Email campaigns can be an effective way to stay top-of-mind with potential customers. Consider setting up an automated email campaign that provides value to your subscribers and keeps them engaged 1.
Attend local events: Attend local events through your local association of REALTORS. Get out there and visit open houses, community gatherings, and charity events. Be sure to bring business cards and other marketing materials to hand out.
Remember, generating leads takes time and effort. Be patient, and persistent, and always be on the lookout for new opportunities to connect with potential customers. Good luck!