Top Opened Email Subject Lines

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A recent consumer survey from ActivePipe, an email marketing firm, found the following subject lines generate the most opens on emails that are sent from real estate professionals:

1. “Just Sold in Your Area”
2. “Real Estate Market Snapshot for Your Area”
3. “Have You Been Wondering What Your Home Is Worth?”
4. “List Now or Later—Why the [enter season] Market Pays Dividends”
5. “Six Steps to Get Your Home Ready for a Listing”
6. “Thinking About a Vacation Home?”