Marketing Exclusive Listings

Q.

If an agent has an ‘exclusive’ can they market the property as ‘not in MLS’

A.

No. If it’s “not in MLS” then they cannot do any public marketing. “Exclusive” is a term we’re using to replace Open Houses, i.e. “exclusive showing” or whatever. If by “exclusive” the agent means a pocket listing, then they can only market it inside their office or with their personal pool of contacts.

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