In case you missed it, here is a recording of GAOR sponsored REALTOR® Safety Day from RE Events. View REALTOR® Safety Day Recording
Industry Trends
NAR President | Navigating the Housing Market, Industry Disruptors, and the DOJ Reversal
NAR President, Charlie Oppler discusses challenging issues that ultimately affect all REALTORS®. Mr. Oppler sets the record straight on misconceptions by some about the real estate industry. Commissions for real estate agents and brokers are negotiable. Always have been. Always will be. Let’s put that on the table right now.Charlie Oppler, NAR President Watch The Interview Read President Oppler’s Op-Ed
First Time Home Buyer Guide
Buying a first home is likely the biggest financial decision a person will ever make. Here is a tool to help you educate yourself as deeply as possible before taking that momentous step. Getting Started
Top Opened Email Subject Lines
A recent consumer survey from ActivePipe, an email marketing firm, found the following subject lines generate the most opens on emails that are sent from real estate professionals: “Just Sold in Your Area” “Real Estate Market Snapshot for Your Area” “Have You Been Wondering What Your Home Is Worth?” “List Now or Later—Why the [enter season] Market Pays Dividends” “Six Steps to Get Your Home Ready for a Listing” “Thinking About a Vacation Home?” Read NAR Article
How To Tweet – C.A.R. Tip
Tweeting 101. Here is a great video that came out of C.A.R.’s Legislative Day that would serve us all well!
Take BizFed’s Business Outlook & Reopening Survey Today!
It’s that time of the year again! BizFed has partnered with our 214 business organizations, Chambers of Commerce, Trade Organizations, and Non-Profits to survey the business community to find out what are the top areas of concern as our economy reopens. Your unique insight will guide our advocacy over the next 12 months. Help Provide Powerful Insight to Shape the Future of Business in LA County! Take the Survey Today! Importance of Taking the Survey! As a follow up to last years COVID-19 Business Impact and Reopening Survey and the Annual Pulse Poll, BizFed has combined the two polls to best understand what are the top 5 areas of concern for the business community, and most importantly, what have we learned over the past year during the pandemic. Last year we found that 50% of businesses lost over half of their projected income for the year in the first few...
University of Pennsylvania Housing Initiative Survey of 1300 Landlords in Los Angeles
University of PennsylvaniaContinue reading
Watch First-Time Buyer
Spread the word about NAR’s reality series First-Time Buyer, which showcases how REALTORS® guide clients through the home buying process and makes their goals achievable. Watch the show, then spread the word to your clients! Watch Series
RPR – New Makeover & Training Schedule
In this 45 minute webinar, you’ll experience the “refreshed” version of RPR and: Learn how REALTOR® input guided the update Get a first look at the new cleaner look, feel, and function See how you can search Residential and Commercial properties from one area Check out the redesigned homepage and map/search tools Webinar Dates/Times: Tue, Feb 9 Thu, Feb 11 Tue, Feb 16 Wed, Feb 17 Fri, Feb 19 Mon, Feb 22 Thu, Mar 4 Mon, Mar 8 Save My Seat Watch This Sneak Preview of Things To Come!
A New ABC/C.A.R. Documentary on California
C.A.R. partnered with ABC to be the presenting sponsor of their new documentary called “California Dreaming” airing on 2/6 and 2/13 at 9:00 p.m. on KABC-TV, Los Angeles, KGO-TV, San Francisco, and KFSN-TV, Fresno. The documentary explores the “state of the state”, pointing to the significant challenges associated with wildfires, extreme weather, earthquakes and the rising cost of living, whilst also covering all that is good about living and working in California. C.A.R. President Dave Walsh introduces the documentary, closes out the film, and is also featured within the program. In addition, our partnership includes the following: Custom C.A.R.:30 spots to air directly after the show 3-5-minute news features each day leading up to the airing Heavy promotion across channel + station websites Access to content/usage post airing Spot bank for usage during Spring flight Learn More About California Dreaming,The Future of the Golden State In case you happen to...Continue reading
Tune In and Tune Up Your Real Estate Skills
Find yourself in traffic? Find yourself waiting on clients and service calls? Why not use that time to listen in on industry topics. Here is one podcast source as posted on Real Trends. Take A Listen
L.A. County Assessor’s Office on Implementing PROPOSITION 19
On Friday, January 22nd, Jeff Prang of the Los Angeles County Assessor’s Office held an informative webinar to discuss the implementation of Proposition 19. Here is a link to a recording of that webinar. Proposition 19 Webinar PROP 19 FAQs
The Marketplace MLS Mandate – Part 1 of a 5-Part Series
The brokerage cooperative that has served real estate for more than 100 years has never faced more pressure. The path forward is affirmative transparency. It’s 2021. If you operate an MLS organization, or if you’re a REALTOR® who’s involved in oversight of your MLS, there’s never been a more complex time to make decisions about the MLS’s future. In a five-part series on MLS planning for 2021, we look at questions that all MLSs should be discussing as the year unfolds. The Marketplace MLS Mandate
One Realtor’s Path to Success Through Involvement
“My parents were active in the industry as part of the Kansas City Regional Association of REALTORS®, Kansas Association of REALTORS® and the National Association of REALTORS®. I saw the joy they took from this involvement and learned from them that the benefits far outweighed the time commitments. Little did I know, I would follow in their footsteps.” Read More This article was reprinted with permission of REAL Trends Copyright 2021
NAR Reaches Agreement with DOJ on MLS and Commissions Rules
In accordance with the MLS system’s long-standing focus on creating an efficient, there are rule changes that re-affirm that MLSs and brokerages, as always, must provide consumers all properties that fit their criteria regardless of compensation offered or the name of the listing brokerage. While NAR has long encouraged buyers’ agents to explain how they expect to be paid, typically through offers of cooperative compensation from sellers’ agents, there will be a rule that more definitively states that buyers’ agents cannot represent their services as free to clients. Finally, with the seller’s prior approval, a licensed real estate agent will have access to the lockboxes of properties listed on an MLS even if the agent does not subscribe to the MLS. Read More…
NAR Gifting Ideas With a Real Estate Spin
Fortunately, the librarians working in the Library & Archives of the National Association of REALTORS® have you covered. These recent books related to homes, buildings, and other facets of real estate are at the top of their wish lists. From history to business to fiction, these gift suggestions may inspire anyone who loves to learn and think about how real estate and communities influence how we live.